About Identity

Identity is a fashion brand that represents the fundamental essence of humanity: individuality. Whether you are proud of your nationality, unique status, hobbies or interests, we believe that you should wholly embrace and express this identity. Our clothing range offers you the opportunity to communicate your identity to the world.

Our first t-shirt range that we launched was the embodiment of an amalgamation of two proud cultures: British Indian. We understand that individuals with Indian origins, born or residing in the United Kingdom are equally proud of their British native as they are of their Indian roots. Before Identity, there was no visual representation to communicate this, and so we created a symbol that allows such individuals to promote this unique identity: British Indian.

Following on from the huge success of British Indian, our newest range is the British Pakistani Collection which is being recieved equally well.